When you step into Chic Physique in Gulfport, Mississippi, you immediately notice what isn’t there: no crowded floor, no waiting in line for machines, and no impersonal, big-box feel.
Instead, you find an elevated, intentional space built specifically for moms, professionals, beginners, and experienced lifters looking for an environment where they can truly focus.
Recently, we sat down with Chic Physique owner and founder Natasha Riemann to talk about their decade-long journey, the philosophy behind their boutique model, and why Body-Solid equipment plays a crucial role in their daily operations.
Chic Physique’s roots trace back to 2014, when it began as a small studio attached to a local gym. As the community grew, so did the need for a dedicated footprint.
“We grew it as Chic Physique when we moved to Cowan Road in 2017,” Riemann shares. “In 2023, when our lease ended, the space directly across the street opened up. It was the obvious next step: more square footage, same neighborhood, and the same clients who already trusted us.”
Now located at 8923 Lorraine Road, Studio A, in Gulfport, Chic Physique operates as a private personal training and small group studio.
“The brand has been building for over a decade. 2025 was our ‘Ten Years Strong’ year,” Riemann explains. “I wanted a place that felt elevated and calm, not crowded. Moms, professionals, beginners, and people who have been lifting for years can all walk in and actually focus.”
At its core, Chic Physique specializes in personalized coaching that delivers results without wasting time. The studio offers 1-on-1 and 2-on-1 personal training sessions, alongside high-energy 30-minute small group classes structured around 28-day challenges.
“Sweat, strength, and community—that’s the whole point,” she says. “Classes stay fresh, sessions are short and effective, and nobody gets lost in a sea of machines. We welcome every age and level, but the experience is boutique on purpose.”
That focus on efficiency and personal care comes directly from a life spent in athletics and competition.
Long before launching Chic Physique, Riemann’s passion for performance began on the ice.
“I grew up playing ice hockey. I hired my first trainer at 14 and stepped on a competition stage at 18. After about 16 shows, other competitors started asking me for help. That’s when I got certified and made this my career.”
After moving to the Mississippi Gulf Coast in 2011, she built her foundation training clients in their homes and managing local facilities before taking the leap to open her own studio.
“I’ve been doing this for over 14 years. I’m also a mom of two, so I know what it takes to keep showing up when life is full.”
Running a high-volume boutique studio that opens its doors at 5:00 a.m. every day requires equipment that can withstand non-stop commercial use without sacrificing aesthetics or safety.
When selecting equipment for the expanded location, the criteria were clear: durability, biomechanics, and long-term reliability.
“It had to hold up. Commercial use, all day, every level of client. I wanted equipment that felt solid and safe, looked clean in a nicer studio, and wasn’t going to be the thing that broke first,” said Riemann. “Lifetime warranty and biomechanics that actually make sense mattered more than flashy branding. If I’m putting women on a machine every morning, it has to feel trustworthy.”
To outfit the facility, Chic Physique worked directly with Body-Solid, purchasing their equipment directly from Body-Solid’s sales team and bodysolid.com.
The result? A seamless training experience for members and total peace of mind for the business. The facility features a wide array of Body-Solid equipment, including benches, weight machines, dumbbells, kettlebells, and so much more!
“Clients don’t usually name brands—they just notice that things feel sturdy and the workout doesn’t fight them,” she notes. “From my side, it’s been workhorse equipment. It looks the part in a studio we’re picky about, it doesn’t feel cheap, and it holds up with the volume we put through it. That’s exactly why I wanted it in here.”
With over ten years of proven success, Chic Physique is preparing for its next major milestone: franchising.
“We’ve spent more than a decade building a studio model that actually works,” she says. “Personalized coaching, 28-day challenges, a clean, elevated space, and equipment that can take commercial use every day.”
The vision for expansion is focused on maintaining the high standard that built their Gulfport home base.
“The next step is taking that same standard into other markets so more women can walk into a Chic Physique that feels like this one—not a watered-down version of a big-box gym.”
Connect with Chic Physique
- Location: 8923 Lorraine Road, Studio A, Gulfport, MS
- Offerings: 1-on-1 Training, 2-on-1 Training, 30-Minute Small Group 28-Day Challenges
- Website: mychicphysique.com
- Instagram: instagram.com/chicphysique
- Facebook: facebook.com/TrainWithLove
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